Nail Democracy is a creation by the minds of Frida Selkirk and Silvia Adlesic Holmgren.

 

Two creative visionaries with a shared passion for innovation and business and a common desire for change. A change regarding both their personal journeys but also within the nail industry. The two have had their careers and backgrounds chiseled out in different ways and stories, both with great achievements and praise, but have since long had an urge to create something new and unique. An experience, a creation, a space, a mission, a studio. A business that celebrates the things that are beautiful in life, and the truly important things. Something that celebrates and maintains true values that are meaningful and just. That is the idea that Nail Democracy is grown from. A shot at transforming the business with creativity, courage and fairness. And in some way bring back the essentials of what nails are about – a relaxing and comforting moment, where creativity and joy is central.

 

Frida is a renowned Nail artist and creator with more than thirty years of experience within the business. She is currently running two of Stockholms most eminent nail studios, and that along with her being many celebrities first choice when getting their manicure done, she sure lives up to the fine title of Nail Queen of Sweden.

 

Silvia is a driven motivational and managing engine with more than fifteen years of experience as a creative leader with multiple prominent roles in major companies, such as Scandic and Nordic Choice Hotels. Always with a good sense of perspective and a productive mindset, she is truly a generator of ideas, and making them come to life.